Ujjivan is a naturo-therapy brand which focusses on alternative medicine that emphasizes the body's inherent ability to heal itself through natural means. It encompasses various natural therapies, including herbal medicine, dietary changes, lifestyle adjustments, hydrotherapy, acupuncture, and physical manipulations. The brand aims to treat the root causes of illnesses rather than just alleviating symptoms. They believe in supporting the body's natural healing processes by addressing imbalances and promoting overall wellness.